Nowadays, ranking high in SERPs is an enormous challenge. It is no wonder many professional digital marketing agencies prefer link building as part of their lead-generation strategies. Most businesses face the challenge of scouting a competent digital agency to handle their link-building projects or developing their internal marketing teams.
Assume this is your current position, and you’re unsure how to proceed. Fortunately, you don’t have to worry, for in this article, we’ll discuss the process of outsourcing link building and how to choose the right agency that fits your needs. Now that you have a clearer picture of what we’re getting into, let’s look at some specifics.
Analyze their Previous Work Quality
No reputable agency will refuse to show you samples of past link building campaigns. An ideal candidate would have some experience working in your niche.
If they do not have any pieces, you can still inspect their samples from others and determine the quality of their overall content. These two things are all you need to focus on:
- Posts’ authority, relevance, referring domains, and traffic
- Content quality
There are several agencies out there. But if any of these don’t meet your expectations, move on to a better one.
Know their Process and Flexibility
Ask for a detailed plan of how they build links:
- What is the process of setting up a campaign with them?
- How can you track the progress of your campaign?
- Does each website considered for their campaign undergo a thorough inspection?
- Are they flexible to offer a multilingual link building service for your local site?
- What are their options for customizing their pitches?
- Are they able to pre-approve sites, anchor text, and written content?
It would be best if you asked these questions most often. Furthermore, discussing any additional requirements as early as possible is essential.
Seek Detailed Pricing Descriptions
Decide how much you will spend on a campaign before looking for agencies to handle the link building. Start by setting your monthly budget and checking what type of campaign you can get. Unlike contextual edits and press releases, guest posts will probably cost less. Review each agency’s pricing and offers carefully.
The pricing for guest blogging and contextual editing typically depends on the domain’s strength. A higher authority site may be more expensive and harder to link to or host a guest post. As a result, you will receive a higher value for that placement. Consequently, you should know their pricing scale and estimate how many arrangements you can gain within your monthly budget by paying attention to their pricing scale.
To find hidden fees, check their pricing description and be on the lookout for items such as consultation hours, project setup fees, and other activities not related to link building. In some cases, additional efforts justify these fees, but it should state them early instead of through a shady plot development.
Prioritize Monthly or One-time Subscriptions
Your favorite agency sent you some superb samples, and your communication with them seems to go well. However, they might still dupe you: their sample may not represent their average work, but they handpicked from the best ones.
It may just be overconfidence in their abilities to handle your niche that makes them feel secure. They might not prioritize your account if a problem arises because of having too many large clients. Without experimenting with these possibilities, you cannot evaluate their potential. So instead of going straight for a long-term commitment, test them out first.
Linking to Cheap Sites Has No Value
You can’t get quality for free, and here’s why. It can cost between $100 and $300 to write and publish quality content, depending on the niche. Those numbers do not include the time it will take to conduct research for:
- Identify the target audience
- Analyzing competitor backlinks and keywords
- Identify relevant blogs
- Contact the right person and get their information
Furthermore, you must manage all aspects of the outreach process and provide value by creating new content or contributing new content to existing pages. You can’t be too cheap if you aim to gain visibility on relevant sites in your industry through link building. A company offering an impossible price per link will probably cut corners, negatively affecting your bottom line.
Link building is such an essential aspect of your business that hiring an agency can initially seem intimidating. However, you will find the perfect partner if you follow the advice in this post.