Whoever said don’t judge a book by its cover didn’t realise that people have an innate quality of judging at first sight. If you are a B2B business owner striving hard to create a website that helps create a lasting presence in the industry, you must first work on the design aspect.
If your B2B portal design is user-friendly, modern and clean, it will earn you an excellent first impression from your target audience. Well, that’s precisely what you need.
As it is, B2B selling is hard as opposed to B2C. You only have a limited number of transactions in B2B, albeit of high volume. Add to it, B2B buyers also take a long time to arrive at a buying decision.
So, you need to win them over, and a good website design is the first step.
Here are 5 things you should ensure to have a unique B2B website!
1. Stick to a design
Your B2B portal design must reflect your brand’s values, and it must do so consistently. If there is anything out-of-ordinary in your website design, it can threaten the consistency of the brand.
Make sure buyers get the right impression and understand who you are and what you do when they look at your website.
Start with creating a style guide to help you keep every element cohesive with each other.
This style guide should establish basic things like the colour scheme, font style, colour and image style.
2. Make use of whitespace
Look at any successful B2B brand websites, and you will see how wonderfully they use whitespace. This black or negative space helps to keep the website organised and neat.
After all, there is no advantage to cluttering your website with videos, pictures and text. It only makes it hard for the audience to focus on the crucial information.
This whitespace doesn’t have to be white. You can stick to your brand’s colour scheme as long as you leave some blank space!
3. Easy navigation
If your website cannot offer vital information in the simplest and quickest of times, it will lead to a high bounce rate.
In B2B business, the cycle of sales is long, anyway. Your buyers will keep relegating to your website to find additional information and learn more about your brand. So if the website navigation is poor, it will cause a loss to your business.
So, when designing your website, start with a broad heading and then create clear sub-categories. This will allow for easy browsing.
4. Functional CTA buttons
When designing your B2B website, you must ensure that you guide your audience into acting in your favour. Whether this ends up in email sign-ups or registering for a free demo, there has to be a click-worthy CTA button for a better conversion rate.
Without it, your buyers may get lost in the sea of information, not knowing where to proceed.
These CTA buttons must always stand out while following the colour scheme, making them easily distinguishable. Next, they must offer the requisite description. A simple ‘click here’ will not work unless you aid it with pertinent information.
In Australia, you may need to pay between $5,000-$10,000 to get a professional website done for your brand. When you are willing to shell out so much money, it’s only fair to expect that the website will add to your brand.
Higher conversion rates and lower bounce numbers will only happen when you create a website that’s functional, easily navigable, and eye-catching design.
So ensure that you have a good style guide, follow it to the T, use whitespace smartly, make the content easy to peruse and conclude with actionable buttons.