Choosing a good digital experience platform (DXP) can make a massive difference in your business performance and revenue, that’s why it is considered such an important decision. In today’s busy digital landscape, there are more than just a few DXPs, so choosing one is hard, especially when the choice is between two leading players, Optimizely vs Sitecore.
This article aims to compare the two platforms to help you make an informed decision on which is best for your business.
Feature Comparison
Optimizely and Sitecore have several similarities. Both have a strong connection to the Microsoft ecosystem and have added commerce, customer data management and other marketing capabilities to their content management system foundations. However, when you look a bit closer, you start to notice some differences.
Experimentation:
Both Optimizely and Sitecore have user-friendly interfaces and offer a comprehensive product suite, including a/b and multivariate testing. However, Optimizely has a history of offering better experimentation tools on the market. Their current testing features aren’t an exception, as they are known for their sophistication that Sitecore can’t match. As a result, Optimizely is the suggested choice for companies that prioritise the value of data-informed marketing decisions and the delivery of exceptional content marketing.
Personalisation:
Personalisation has become extremely important, especially as 33% of consumers say they are not receiving a truly personalised experience online.
Optimizely tools make it easy for businesses to achieve the personalisation that customers want. Their accessible user interface allows the creation of highly personalised content at the page or compound level to target specific audiences. They made the interface quick to use without the need for extensive development resources.
Sitecore, on the other hand, offers a broad range of personalisation tools within a unified platform catering to distinct digital needs. The firm’s features, such as personalisation, often come at a hidden cost, while Optimizely allows you to tailor your product suite to achieve personalisation for less.
Integrations
Optimizely seamlessly connects with an extensive range of third-party platforms and tools like Google Analytics, while Sitecore also offers quite good integration, custom dev work is often required.
Pricing
While comparing the two platforms, Optimizely’s pricing tends to come with more features included and fewer hidden fees compared with Sitecore. Sitecore’s total cost of ownership can often be higher due to significant upfront costs, including complex implementations and customisation for solutions.
Ease of Use
Both platforms require some studying to get to grips with them, as they have lots to offer. However, with Sitecore, the learning curve tends to be longer and more tedious for both developers and content creators as they use an overly complex codebase and are often best suited for teams with extensive developer resources. While, Optimizely was designed for the use of the entire digital team, from developers and designers to content editors.
Choosing the Right Platform
When it comes to choosing Optimizely vs Sitecore, it all comes down to your business needs and the accessibility it has. Sitecore might be your choice if your business has lots of developers and requires an extensive software solution with everything from content management to Storefronts and Order Management systems. However, our recommendation still goes to Optimizely.
There are a few reasons to choose Optimizely. It offers an easy-to-manage digital software solution with some of the leading experimentation technology in the industry, comes at a reasonable price and allows you to choose products and build a software solution to fit your business needs.
If you decide to go with Optimizely or would like more information, contact Opticentric today to get a free Optimizely demo and discover how you can level up your business’s digital presence with a cost-effective DXP.
