Since the helpful content update, many website owners have been wondering how to write content that will rank well in Google. The answer is not as simple as it seems; there are a few things you need to keep in mind when creating your content.
What Was the Helpful Content Update?
The helpful content update was an algorithm change that Google made to promote websites with high-quality content. This means that, for your website to rank well, you need to create content that is helpful and informative.
Why did Google make this change? The answer is simple: to improve the user experience. Google wants to make sure that its users are finding the best possible results for their searches, and this update is one way of ensuring that. Rather than focusing solely on keywords, this update encourages website owners to focus on creating quality content.
How to Write Content After the Helpful Content Update
Since the update, you may have noticed that your website’s traffic has decreased. This is normal, and it is to be expected. The key to getting your traffic back up is to create even more helpful and informative content. Here are a few tips on how to do that:
- Write for your audience first and foremost. This may seem like a no-brainer, but it’s important to remember that your content should be created with your target audience in mind. Write content that is interesting and useful to them, and avoid keyword stuffing as much as possible. When you write naturally, you will engage your audience (and it will normally contain keywords anyway because you’re answering the questions of your audience!).
- Keep your content updated. One of the best ways to keep your traffic up is by ensuring that your content is always up to date. This means regularly updating your blog posts, as well as your website’s static content. Outdated content is one of the quickest ways to lose visitors, so make sure to keep things fresh.
- Promote your content. Just because you’ve written excellent content doesn’t mean people will visit your website automatically (sorry!). You need to actively promote your content if you want to generate traffic. There are several ways to do this, such as social media, email marketing, and paid advertising.
- Analyze your traffic. Once you start promoting your content, take a close look at your website’s traffic to see how people are interacting with your new content. This will give you insights into what’s working and what isn’t, so you can adjust your content strategy accordingly.
- Rinse and repeat. Keep writing great content and promoting it regularly, and you’ll start to see a steady stream of traffic to your website. And remember, don’t be afraid to experiment – you never know what might end up being your most popular content!
While on the note of providing advice, we also recommend taking feedback from your readers to make sure that you’re on the right track. After all, they’re the ones who are consuming your content, so if something isn’t resonating with them, it’s probably time to make a change.
Above all else, ask why you’re creating content in the first place. Whether it’s to build brand awareness, generate leads, or drive sales, make sure that every piece of content you produce has a specific purpose. By aligning your content with your business goals (and working with SEO specialists in Billings), you’ll be able to create a strategy that works both now and through all future Google algorithm updates.